Material Girl needed something more modern, yet it still needed to convey the feminine, fun nature of the store. I tried many fonts but couldn’t find the perfect one. I finally decided to draw this one from scratch and manipulate it until it was exactly what I had in mind.
This is a new company that, from what I understand, produces and treats the wood used for guitars. I drew the tree/guitar image digitally. I especially love the font on this one. I manipulated a few before I decided on this. It just screams “classic rockstar”, and I think the people who buy from this company will appreciate the overall feel.