Fun, Sexy and ultra feminine, A la plage (meaning “to the beach” in french) needed a logo to match its style.
Before beginning the branding process, I first like to “set the mood”. I gather inspiration images that embody the overlook feeling the brand will convey. This involves colors, typography, textures and imagery.
After developing a mood board, I use that to go through a series of drafts. This requires great communication by both parties to create something beautiful and functional for a final product.