Town & Country Bridal, an institution in bridal wear in New Orleans for years, was ready for new branding. The owner wanted something to convey high fashion, yet remain timeless for years to come.
Before beginning the branding process, I first like to “set the mood”. I gather inspiration images that embody the overlook feeling the brand will convey. This involves colors, typography, textures and imagery.
After developing a mood board, I use that to go through a series of drafts. This requires great communication by both parties to create something beautiful and functional for a final product.