Project Details

Tasks
Printed Marketing Materials
Location
Metairie, LA

The Concept

Hi-Brow is the leading brow bar in the area. Lauren, the owner, has built her brand as being fun, feminine and always on trend. She had an established logo and color scheme, but it was up to me to make the brand come alive with coordinating graphics that made her stand out and be memorable.

View the coordinating web design here

First Step: Establish the Mood
Before beginning the design, I first establish the brand’s aesthetic. I do this by collecting inspiration images and creating a mood board. It also includes typography and the brand’s color scheme.
The Final Products:
The salon menu, business cards, gift card and loyalty cards all coordinate, reinforcing the brand. Paper selection and finishes were also important to the product. We chose gold foil for the business cards and an ultra smooth matte paper for all of the items.
graphic design-logo design-web design-houma
graphic design-logo design-web design-houma