Your brand identity is what makes you instantly recognizable to your customers or followers. Starting with a vision board and logo, we develop a comprehensive visual identity system that represents YOU and your tells the story of your brand; always keeping in mind the ultimate goal of attracting your target audience and ultimately driving profits. (Scroll down and check out the itemized list below for specific deliverables.)
A 30 minute kick-off meeting or phone call so I can really get to know you, your business and understand your goals in working together.
COLOR PALETTE + MOOD BOARD
An inspiration board that conveys the overall aesthetic of your brand, in addition to the developed color palette.
CUSTOM LOGO DESIGN
5 custom logo concepts are designed, from which you choose which elements to be developed.
1 to 2 variations of your logo, often horizontal for signage or round / square for social media profile pics.
2 to 3 brand fonts that you will use on all collateral for consistency.
All brand elements displayed concisely in a beautiful PDF for quick reference.
SOCIAL MEDIA BRANDING
Facebook and Instagram profile pic & story highlight covers.
PDF that includes brand ‘rules’ with all the color codes, fonts and elements.
All files in their applicable format (includes vectors) delivered via a Dropbox folder.
Timeline: 4-6 weeks
Once you have your brand, then its time to put it to work. I use the established brand elements and colors to create print pieces for your business. It’s all about keeping everything cohesive. I also facilitate the actual production of these pieces through my network of quality printers.
I like to treat your website like a second location. It’s often the first time they have “visited” your space, so I want the site to reflect the same fabulous experience your customers have when they walk in your doors.
I work in WordPress and Squarespace, depending on the needs of your business.