Lueur Haircare

+ Custom brand identity
+ Package design
+ Social media assets


Returning salon clients created their own haircare line and wanted a unique look that reflected their style. With a name like Lueur, meaning "glow" and the women's signature "beachy waves" hairstyle, the brand was inspired by a beach vacation.

New Orleans, LA

We don't mean to brag, but our emails kind of rock. Plus when you sign up you get a free guide on what to wear on your big day.

Download the brand strategy workbook

Freebie alert


learn the basics