WHAT I DID
This hospital hired me to create this mailer to advertise the advancements of their cardiology program. The mailer consisted of a custom folder with slots for a magnet. The pockets held a one-pager and booklet. I began the project by designing the booklet, using strong imagery and typography against soft colors. The front cover featured silver metallic foiling to represent the devices used to treat valve disorders and structural heart defects.