WHAT I DID
Bleu a Blow-dry bar was turning 5, and the owner was ready for a sophisticated new look. The new branding is softer, using a customized typeface and a custom blow-dry graphic that adds just a bit of personality to the logo.
All of the print materials reflect the branding. The menus, business cards, hair ties (my favorite!), and retail bags were created using the same shades of blues, marble elements and graphics. This helps keep the brand cohesive.
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Download the brand strategy workbook