+ Custom brand identity
+ Print assets

Los Altos, CA

Pursuit Salon was created by four friends. They wanted a sophisticated design that felt new and stylish, yet wasn’t so trendy that it would feel dated in years to come.
I created the logo by drawing letters based on classic serif fonts, making them a bit minimal to modernize them. The design could be too modern and cold for the brand, but the "swoop" I created is important in making it friendly and approachable. 

Pursuit Salon